Pakistan
Huge opportunity to grow your business in Pakistan
With its expanding digital economy and regulatory improvements, Pakistan presents a valuable opportunity for international merchants looking to tap into a growing market with a receptive audience.
- Credit Cards & Debit Cards.
- Support for verified by visa & mastercard securecode
- Via online bank transfer
- Access to 27+ banks in Pakistan for deposits and payouts
- Largest e-payment Methods in Pakistan
Key Factors Driving Growth
Population: Over 252 million people. It is the fifth most populous country in the world.
While cash remains prevalent, the rapid adoption of mobile payments in Pakistan is a promising trend, instilling confidence in the market's future. The population is young and ready to adopt mobile payments as the main payment format.
The State Bank of Pakistan (SBP) has significantly promoted the online payments ecosystem. Introducing regulation for Electronic Money Institutions (EMIs), encouraging more players to offer secure digital payment solutions.
Online shopping platforms are leading the way, increasing demand for secure and reliable digital payment options. E-commerce revenue in Pakistan is projected to reach $7 billion by 2025, creating immense opportunities for the online payments ecosystem to grow.
Only 21% of Pakistan’s adult population holds a formal bank account, leaving a significant portion unbanked. Mobile payments and digital wallets are bridging this gap, offering millions of people access to financial services for the first time.
Pakistan Exponential Growth Through Online Payments
Pakistan is rapidly emerging as a significant player in the global digital economy, driven by the exponential growth of online payments. Historically a cash-heavy society, the country is undergoing a profound transformation with mobile wallets and fintech innovations leading the way. Platforms like JazzCash and Easypaisa are bridging the gap in financial inclusion, bringing millions of unbanked individuals into the formal economy. With over 20 million active users, these platforms are revolutionising how people make payments, transfer money, and access financial services. This shift from Cash on Delivery (COD)—which still dominates e-commerce—to digital payments creates more efficient, secure, and transparent financial transactions. The rise of online payments is also tied to the booming e-commerce market in Pakistan, which is projected to reach $7 billion by 2025. As Pakistan’s digital economy rapidly evolves, PayFuture stands ready to bridge the gap by providing seamless, secure online payment solutions tailored to the unique needs of this growing market. Now is the time to expand your business to Pakistan—partner with PayFuture to unlock new opportunities and grow your global presence